There are so many things to see and many busy people to watch.
|Red chair sculpture 1 © intoimages 2011|
|Red chair sculpture 2 © intoimages 2011|
I took some shots from various perspectives and it began to take the form of a wonderful piece of artwork or sculpture. Quite a few people gave me some weird looks as I snapped away, but it got me thinking about perspective and compositions and how we look at things a certain way.
|Red chair sculpture 3 © intoimages 2011|
When developing a logo or branding for clients, as a designer it is part of my job to look at a business from the customer's perspective in order to communicate a message effectively. From the outside looking in.
As a business owner, it is quite a task to do this to your own business. However, how often have you actually done this and really looked at how your customers' view your brand?
How do customers' feel about your service and the products you offer? What is the first impression they have of your business and if you were them, would you use you? Would you come back? Or would you try somewhere else?
|Red chair sculpture 4 © intoimages 2011|
The way customers make purchasing decisions is changing and as business owners, we have to change with it. Our way of thinking and our approach to how we appeal to customers needs to evolve along with the changing landscape of buying and selling. Competition is everywhere now that we have more access to purchasing overseas.
It is now time to really take stock and look at things from a different perspective. For more information on developing your brand, visit www.intoimages.com.au